Senior E-Commerce Manager

Location: Copenhagen • Full-time 

SAYSKY is a premium performance running brand with a casual, urban attitude. We exist to empower passionate athletes around the world – those who dare to dream big, work hard, and keep showing up. As we continue our journey of international growth and digital expansion, we’re looking for a sharp and ambitious Senior E-Commerce Manager to join our Copenhagen HQ.

In this key role, you’ll be responsible for driving the growth, performance, and evolution of our global DTC e-commerce channel. Reporting to and working closely with the CMO, you’ll lead the e-commerce team while collaborating across creative and commercial departments to shape SAYSKY’s digital future. You’ll own the webshop end-to-end, from the daily operations to long-term strategy – and ensure we continue delivering a world-class customer experience with strong business impact.

If you're a data-driven digital native with commercial instincts, a hands-on mindset, and a passion for running or active lifestyle culture – this could be your next move.

 

KEY RESPONSIBILITIES

Strategy & Leadership

• Own and drive the global e-commerce strategy, with a focus on long-term growth, performance, and on-brand customer experience across all digital touchpoints.
• Lead and develop the e-commerce team, while collaborating across departments – including marketing, warehouse, and customer experience – to ensure a seamless and consistent brand experience.

Campaigns & Operations

• Oversee daily webshop operations and the execution of seasonal drops and campaigns – including product launches, merchandising, UX, and content updates – ensuring alignment across timelines, assets, and teams.
• Support buying and commercial planning by providing performance insights and helping place webshop-specific purchase orders — in close collaboration with the purchasing team.

Performance & Growth

• Take ownership of traffic growth, lead generation, and paid media performance – managing the digital advertising budget and working with external agencies to optimize Meta Ads and Google Ads.
• Manage CRM and retention initiatives – including Klaviyo email flows and campaigns, the SAYSKY Loyalty Club, segmentation, and lifecycle journeys – to drive engagement and repeat purchases.
• Track, analyze, and report on key metrics such as traffic, leads, AOV, CAC, LTV, conversion rate, newsletter performance, sales numbers, and return statistics – turning insights into clear actions.

Site Optimization & Tools

• Improve site performance and conversion, by analyzing user behavior, running A/B tests, and implementing UX/CRO best practices in collaboration with external developers and partners.
• Evaluate and implement tools and tech, working with developers or agencies to integrate new features, optimize workflows, and stay ahead of digital commerce trends. 

 

REQUIREMENTS & SKILLS

• 5+ years of e-commerce experience in a consumer-facing brand – ideally within sportswear, fashion, or lifestyle. International exposure is a strong plus.
• Proficient in Shopify, with a deep understanding of digital marketing channels, front-end UX best practices, and core tools (e.g. Klaviyo, Google Analytics, Google Ads, Meta Ads, SEO).
• Strong analytical mindset, with the ability to turn data into growth initiatives and clearly report on key performance metrics.
• Comfortable owning P&L responsibilities, performance targets, and commercial planning.
• Managerial experience, with a track record of leading teams and collaborating effectively with external agencies or partners.
• Self-driven and organized, with the ability to balance long-term strategic thinking and hands-on execution.
• Familiarity with ERP systems (e.g. Microsoft Business Central) and tech integrations.
• Experience with retention and loyalty programs is a plus, but not a must.
• Fluency in English (written and spoken) is required; Danish is a plus, but not essential.
• A passion for running or an active lifestyle is a strong plus. 

 

WHAT WE OFFER

• A key role in one of Scandinavia’s fastest-growing performance brands and a leading voice in global running culture.
• High ownership and direct impact on SAYSKY’s digital strategy and growth.
• Great opportunities for personal and professional development.
• A passionate, international team and a casual, driven work culture — where we value showing up and building great things together.
• Centrally located office in Østerbro, close to metro and public transport.
• Competitive salary based on qualifications, including pension and health insurance.
• Access to gym facilities with showers and changing rooms.
• Exclusive staff discounts and other employee perks.

 

APPLICATION PROCESS

The application deadline is June 8^th, but applications will be reviewed on an ongoing basis. If we find the right candidate, we may close the position before the deadline.

Please send your CV, and application to our CMO, Nicklas Fenger, at job@saysky.dk with the subject line: “Senior E-Commerce Manager –  [Your Name]”. For inquiries about the position, use the same email address.

Preferred start date: September 1^st.

We look forward to welcoming you to the SAYSKY family.

 

About SAYSKY

Founded in 2013, SAYSKY has grown into one of the leading players in the global niche running industry, uniting a worldwide running tribe – bound by passion, purpose, and a shared drive to move forward.

At SAYSKY, we’re driven by a relentless commitment to creating high-performance, top-quality products infused with a casual Scandinavian attitude. We’re not just redefining what running apparel can look like – we’re shaping what it means to be part of a running culture.

At SAYSKY, we celebrate the power of running to bring people together – no matter where they come from, how fast they are, or how far they go. Whether racing through city streets, exploring new trails, or simply embracing the freedom of running, we’re committed to moving forward together.